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Our Newest Clients
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Here are a few of our most recent clients:
You can check out Our Portfolio for more...
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Web Site Know How
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Writing for the Web - Chapter One
Catering to Web surfer types. There are two basic types of human visitors, or "Web surfers", to your web site: Scanners and Researchers. These terms do not necessarily describe types of people but rather the "mode" or "attitude" of any one Web surfer during any one Web-surfing session. Although the needs of these two types of surfers may appear to be diametrically opposed, there is no need to sacrifice one for the other. Both types of surfers can result in new business - if you know how to write your Web site to appeal to them. Scanners
Read on...
A scanner is in a hurry, has a specific task to perform on the Web, a goal to be reached, and once this is accomplished, will likely end the session. Scanners need to have information kept brief, to the point, well organized, and accurately labelled. They are not interested in background information, unnecessary detail and will not read verbose text. If they cannot find what they are looking for within a few minutes of scanning through your web site, they will leave.
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If you have enjoyed this newsletter and know someone who could also benefit, please pass it on! Cheers!
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Candace Carter
Back2Front - The Web Site People
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email:
candace@back2front.ca
phone: 905 649 6671 web: http://back2front.ca |