December 2006 - Vol 1, Issue 1
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Hello Candace Carter,

Many of our clients and contacts have been asking about the possibility of a Newsletter from Back2Front. Well, we aim to please so here it is - our first issue of the Back2Front newsletter!

Our goal is to provide useful information for business people who own (or are thinking of owning) a web site, and to keep you up-to-date with developments at Back2Front.

Please let us know what you think, and what topics you are most interested in. We would love to hear from you!
- Candace Carter

Back2Front is growing!  
We now have dedicated experts in:
   - Search Engine Optimization
   - Editing and Writing for the web
   - Web Design
   - Project Management
   - Computer Programming

New services at Back2Front.
We now offer a new and improved in-house shopping cart system. If the shopping cart you have now no longer suits your needs, ask us about the flexibility of our new system. Also available are: e-commerce solutions, database page generation, and security options. has been updated!
Visit our new Learn More section that contains updated information on the topics our clients ask most about, including a new Further Reading page where new articles will be added regularly.

Learn More...
Our Newest Clients
Here are a few of our most recent clients:
You can check out Our Portfolio for more...
Web Site Know How
Is your web site a navigational nightmare?
In the beginning (circa 1970), the idea of a hyperlink (a way to jump to any content anywhere on the World Wide Web from a simple link on a web page) seemed very cool! So cool in fact that the amateur web designers of the day (there were no professionals yet) linked everything to everything in their zeal to take advantage of this fantastic new technology. As the Internet grew however, indiscriminate use of hyperlinks caused chaos and led to surfers getting lost in the net. Professional web developers had to find a better way to provide surfers with a simple and straightforward way to access the content of a web site.

The menu bar commonly seen on web sites today evolved from this need. Still the most common mistakes made in web sites today are the improper use of hyperlinks and poorly designed navigational systems. To avoid these mistakes, follow these rules:
Read on...
Web Site Promotion Tips
Did you know that reciprocal linking is one of the best ways to increase traffic to your web site? Cross linking is the practice of getting other web sites to link to your web site. You can do this by contacting other web site owners and asking them to link to your site. You usually offer them something in return, such as a link to their web site from yours, or maybe cash.

Only cross link with sites that have content that is relevant in some way to your site's content. For example: if you sell baby clothes, you could cross link with a site that sells baby toys.
Two of our clients who have had excellent results with this practice are: and
Read on...
The Best and the Worst
In this section we will show you examples of the best or the worst in web site design from around the World Wide Web.

In this case we have a site to show you that is both the best and the worst that the web has to offer:

Watching this web site, you will immediately know why we have nominated it as one of the best we have seen.  Using this web site for its supposed purpose (as a search engine) you will also realize why is also one of the worst we have seen.   Businesses cannot afford web sites like this, not only in real dollar terms (we are talking BIG money here), but also in the sense that anything that gets in the way of the main function is too costly. Before you consider adding something cool or flashy to your web site, ask yourself one question: are you out to entertain the public, or to do business?

If you have enjoyed this newsletter and know someone who could also benefit, please pass it on!


Candace Carter
Back2Front - The Web Site People
phone: 905 649 6671