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December 2006
- Vol 1, Issue 1
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Web Site Know How
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Is your web site a navigational nightmare?
In the beginning (circa 1970), the idea of a hyperlink
(a way to jump to any content anywhere on the
World Wide Web from a simple link on a web page)
seemed very cool! So cool in fact that the amateur
web designers of the day (there were no
professionals yet) linked everything to everything in
their zeal to take advantage of this fantastic new
technology. As the Internet grew however,
indiscriminate use of hyperlinks caused chaos and
led to surfers getting lost in the net. Professional web
developers had to find a better way to provide
surfers with a simple and straightforward way to
access the content of a web site.
The menu bar commonly seen on web sites today
evolved from this need.
Still the most common mistakes made in web sites
today are the improper use of hyperlinks and poorly
designed navigational systems.
To avoid these mistakes, follow these rules:
Read on...
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Web Site Promotion Tips
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Did you know that reciprocal linking is one of the best
ways to increase traffic to your web site? Cross
linking is the practice of getting other web sites to
link to your web site. You can do this by contacting
other web site owners and asking them to link to your
site. You usually offer them something in return, such
as a link to their web site from yours, or maybe
cash.
Only cross link with sites that have content that is
relevant in some way to your site's content. For
example: if you sell baby clothes, you could cross link
with a site that sells baby toys.
Two of our
clients
who have had excellent results with this practice are:
allisoriginals.com
and
nyt.ca
Read on...
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The Best and the Worst
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In this section we will show you examples of the best
or the worst in web site design from around the World
Wide Web.
In this case we have a site to show you that is both
the best and the worst that the web has to offer:
msdewey.com
Watching this web site, you will immediately
know why we have nominated it as one of the best
we have seen.
Using this web site for its supposed
purpose (as a search engine) you will also realize why
is also one of the
worst we have seen. Businesses cannot
afford web sites like this, not only in real dollar terms
(we are talking BIG money here), but also in the
sense
that anything that gets in the way of the main
function is too costly.
Before you consider adding something cool or flashy
to your web site, ask yourself one question: are you
out to entertain the public, or to do business?
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If you have enjoyed this newsletter and know
someone who could also benefit, please pass it on!
Cheers!
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Candace Carter
Back2Front - The Web Site People
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email:
candace@back2front.ca
phone:
905 649 6671
web:
http://back2front.ca
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