Spring 2010 - Vol 4, Issue 2
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As Back2Front's Marketing Gal, I'm honoured to be authoring this issue of the Dragonfly.

Spring has sprung! At Back2Front we have been as busy as bees developing, managing and updating the web sites of our clients.

Last issue, Candace spoke about "Plug-in Modules". There certainly is a buzz in the industry around these plug-ins! I was recently working with a newly-appointed Executive Director of a charity. She needed to send out a mass email invitation to an event she was hosting, and she needed it done fast. She had no experience in this sort of field and was in a panic!

I recommended Constant Contact, which is the service we use for this newsletter. But did you also know that they have hundreds of templates for event invitations, in addition to the many other services they offer?

In no time at all she selected a template and filled in the information for the event. Then she uploaded her email addresses from an excel spreadsheet (easy as pie to do with Constant Contact!) and within 24 hours she had a beautiful, custom invitation that was personally emailed out to her entire network.

She has had a huge response, especially since she was able to add an RSVP button right in the email! This takes the email address that is RSVPing and adds it into a list that is saved for you. The beauty of that is the next time you need to send out an invitation, you have a list of RSVPs from your last invitation ready to go! Voila!

At Back2Front we refer to Constant Contact as a "standard plug-in". In addition to Invitations, some additional examples of standard plug-ins are:
E-newsletters (such as this one)

If you've got an event or an announcement you want to broadcast, this is the way to do it. Inexpensive and easy to use, Constant Contact also offers live help during business hours! Not sure exactly how to use it? Have questions? Just ask! We will be happy to help you. The fee chart for plug-ins is now on our Extras page.

Enjoy the sun!
Corinne Bernatt
Marketing Coordinator

In the last newsletter, we introduced flexible, affordable, and effective Search Engine Optimization (SEO) from Back2Front. We have had a lot of interest and, of course, a lot of questions so just to recap: We now offer three new SEO Programs and à la carte SEO Components in addition to our standard client-directed SEO that is included with our management service. You do not need to learn about SEO or take the time to figure out what changes need to be made to your web site – we will do it for you, starting at $150 per month.

If 2010 is the year for you to get serious about SEO and ensure that you get the most out of your web site, one of our SEO programs may be just the thing you need! For complete details, see the new SEO section of our web site, and
sign up today for an SEO program that fits!
How do you know if your web site is good for your business?
By first answering the question: "Why do you have a web site?"

Knowing why you have a web site in the first place will go a long way towards helping you decide what kind of web site you need, or whether or not the web site you already have is good for your business.
Is Your Web Site Good for Your Business?
In our last issue, Candace wrote about "Using Social Media for Business". I'm going to tackle Social Media, and more specifically Facebook, from a different perspective.

If you are like me, and already have a Facebook account and frequently use it for networking purposes, creating a "Page" for your business should take you no time at all. In terms of free (or relatively inexpensive) marketing, you can't beat Facebook.

I have a network of over 200 people. Yes they are my "friends" on Facebook, some are personal friends, others are business connections. At times if I am in a bind (i.e. need a seamstress urgently) I've posted this as my status update and within minutes I have 6 or 7 suggestions with phone numbers. Even if my "friends" don't know someone, they have their own list of "friends" who might. And so on and so on.

To create a "Page" on Facebook does not take long and it's free with your account. You invite everyone on your network to become "Fans" of your "Page" and then you ask them to ask their networks. The key is to generate as many "Fans" as possible. Then you can use the status update feature to promote your business, offer tips, advertise events/coupons/contests, etc. Having your "Fans" comment on or like your status update, allows your update to be featured in different peoples home page feeds. It's a great way to stay in people's minds.

In terms of Relationship Marketing, this is the perfect way to stay in touch with your ongoing or long term clients/customers provided they are on Facebook of course. You can offer them special discounts or invite them to exclusive events.

If you have money to spend, you can create a "Facebook Ad" which will show up on friends of your friends' home pages, displaying your business name and logo and saying "Your Friend (name) is a fan, become a fan" and a neat little button that links to your page immediately.

The idea is to gather as many fans as possible, 1,000+ is a good target to start with, and build from there.

While we're on the topic, become a fan of Back2Front on Facebook!! http://www.facebook.com/

Invite Back2Front to speak at your event!
From short information sessions to detailed technical web site presentations, friendly roundtable discussions or expert panels, our talks can be tailored to your needs. All sessions include some specific information about Back2Front – but none will be a Back2Front sales pitch.
Presentations are offered free of charge to qualified audiences. Contact us at presentations@back2front.ca to reserve your preferred date and time.
Here are a few of our most recent clients and their respective web sites:

"Candace I see you flicked the switch and our site is now live. Great. It was just one of those things. People wait and wait, and then all of a sudden they want something NOW. Your team is doing a great job." - Eric Hamdic
"I've just got back from T.O. and was delighted to see the web site. It looks great, and I see no evidence of plainness! I think the slogan in the masthead is absolutely perfect. Cheers (in all senses!)" - Pat Valentine
"I want you to know how very pleased I am with the website you designed for me. Curtis and Laura worked with me and got what I needed right from the beginning. Your service was incredibly professional, fast, responsive and reflective of my needs. I am very satisfied with the experience and will happily recommend back2front to anyone I know who is interested in creating a website." - Dr. Christine Littlefield
"Thanks Jacquie......looks great...once again a pleasure working with you and I appreciate your efforts!" Patricia Moser, President, i3 advantage

Check out Back2Front's Our Clients page for more examples...
Please let us know how you liked this newsletter, or if you have suggestions for future issues. We would love to hear from you!

Corinne Bernatt
Back2Front - The Web Site People

Email: corinne@back2front.ca
Phone: 1-888-227-9092 x 716
Web Site: http://back2front.ca