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In the last newsletter, we introduced
flexible, affordable, and
effective Search Engine Optimization (SEO)
from Back2Front. We have had a lot of
interest
and, of
course, a lot of questions so just
to recap: We now offer three new SEO Programs
and
à
la carte SEO
Components in addition to our standard
client-directed
SEO
that
is included with our management service.
You do not need to learn about SEO or take
the time to figure
out what changes need to be made to your web
site – we will do
it for you, starting at $150 per month.
sign up today for an SEO program that fits!
If 2010 is the year for you to get serious about SEO and ensure that you get the most out of your web site, one of our SEO programs may be just the thing you need! For complete details, see the new SEO section of our web site, and |
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How do you know if your web site is good
for your
business?
By first answering the question: "Why do you have a web site?" Knowing why you have a web site in the first
place will
go a
long way towards helping you decide what kind of
web
site you
need, or whether or not the web site you
already have
is good
for your business.
Is Your Web Site Good for Your Business?
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In our last issue, Candace wrote about "Using
Social Media for Business". I'm going to
tackle Social Media, and more specifically
Facebook, from a different perspective.
If you are like me, and already have a
Facebook account and frequently use it for
networking purposes, creating a "Page" for
your business should take you no time at all.
In terms of free (or relatively inexpensive)
marketing, you can't beat Facebook.
I have a network of over 200 people. Yes
they are my "friends" on Facebook, some are
personal friends, others are business
connections. At times if I am in a bind
(i.e. need a seamstress urgently) I've posted
this as my status update and within minutes I
have 6 or 7 suggestions with phone numbers.
Even if my "friends" don't know someone,
they have their own list of "friends" who
might. And so on and so on.
To create a "Page" on Facebook does not take
long and it's free with your account. You
invite everyone on your network to become
"Fans" of your "Page" and then you ask them
to ask their networks. The key is to
generate as many "Fans" as possible. Then
you can use the status update feature to
promote your business, offer tips, advertise
events/coupons/contests, etc. Having your
"Fans" comment on or like your status update,
allows your update to be featured in
different peoples home page feeds. It's a
great way
to stay in people's minds.
In terms of Relationship Marketing, this is
the perfect way to stay in touch with your
ongoing or long term clients/customers
provided they are on Facebook of course. You
can offer them special discounts or invite
them to exclusive events.
If you have money to spend, you can create a
"Facebook Ad" which will show up on friends
of your friends' home pages, displaying your
business name and logo and saying "Your
Friend (name) is a fan, become a fan" and a
neat little button that links to your page
immediately.
The idea is to gather as many fans as
possible, 1,000+ is a good target to start
with, and build from there.
While we're on the topic, become a fan of
Back2Front on Facebook!!
http://www.facebook.com/
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Invite Back2Front to speak at your
event!From short information sessions to detailed technical web site presentations, friendly roundtable discussions or expert panels, our talks can be tailored to your needs. All sessions include some specific information about Back2Front – but none will be a Back2Front sales pitch. Presentations are offered free of charge to qualified audiences. Contact us at presentations@back2front.ca to reserve your preferred date and time. |
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Here are a few of our most recent clients
and their
respective web sites:
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Please let us know how you liked this
newsletter, or if you
have
suggestions for future issues.
We would love to hear from you!
Corinne Bernatt
Back2Front - The Web Site People Web Site: http://back2front.ca |
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