November 2009 - Vol 3, Issue 5
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I answer questions from Back2Front clients and presentation audience members on a daily basis. Many questions are asked over and over. To provide the answers, I have written articles thoroughly examining many of the topics that are on people's minds, and I've posted them in the "Learn More" section of our web site.

However, it occurs to me that you, (not being in the web site business yourself), may not know enough about a subject to ask the "right question" so that you can get the answer you really need, when you need it.

To help solve this problem, in this issue I have included some of your questions as I get them, "straight from the horse's mouth," so to speak – and I have included several alternate phrasings to get as close to what may be on your mind as possible. Then I have answered as briefly as I can, and link the answer to more detailed information on our web site.

Please let me know if this helps.

Candace Carter

The questions I hear most during my educational presentations to business owners are:
  1. How much does a web site cost?
  2. How much should I expect to pay for a web site?
  3. Why are the quotes I am getting so different for the same web site?
  4. I paid $___. Did I get ripped off?

Taking into account a three-to-four-year life span, web sites cost anywhere from $10 per month for a self-serve solution from a web hosting company, to thousands per month for a site created by a high-end marketing agency. Most web sites would be done by providers in the middle ground who quote on projects based on hourly fees.

Even within the middle ground, there is also a wide range of prices for very similar web sites. The discrepancies we see in rates here are, in part, due to a wide range of experience, competence levels and egos. Complicating the quoting process is the fact that many people who want to buy a web site are not familiar with the technologies and terminology involved, which means they find it difficult to provide sufficiently detailed specifications to the developers. Different interpretations of requirements can lead to very different quotes.

But I will go out on a limb here and say that in 2009, most Canadian small to medium-sized business should budget between $50 and $200 per month for their web site.

For how I calculated these numbers and more details, see the full
Web Site Pricing Article.
We also get a lot of questions about SEO – especially keywords:
  1. What exactly are keywords?
  2. How do I know which keywords to use?
  3. How should I use keywords?
  4. Can you please add these keywords to the code of my site?
  5. Can you add keywords in my meta tags so I do not have to change my web site text?

Think of the words you type into the Google search field to find something on the Internet: those are keywords.

Keywords need to be added to the text of your web site. Your best keywords should be at the top of your home page and should be used often and be emphasized with formatting. Those top keywords should also be in the title tag of your web page. The keyword meta tag is now mostly useless...

To learn more, read the full
Keywords Article.
The questions we hear most about redesign (besides cost) at Back2Front are:
  1. Will a redesign help me get more clients?
  2. Will a redesign help my site's SEO?
  3. My marketing guy says I need a redesign to improve conversion rates. Will this work?

The answer to all of these questions is usually no, but let me explain...

It is a common misconception that a redesign (changing the look) will improve a web site's performance. The amount of time and effort you have available to put into your web site is finite. The amount of performance improvement you can gain from making your web site look better is usually minimal.

So provided that your web site is reasonably attractive and does not look too dated, my advice is to first put your time and energy into improving aspects of your web site where the payoff for improvement is higher: things like the text, organization, structure, SEO, etc....

To learn more about the best areas on which to concentrate your efforts, read the full
Redesign Article.
Invite Back2Front to speak at your event!
From short information sessions to detailed technical web site presentations, friendly roundtable discussions or expert panels, our talks can be tailored to your needs. All sessions include some specific information about Back2Front – and none will be a Back2Front sales pitch.
Presentations are offered free of charge to qualified audiences. Contact us at to reserve your preferred date and time.
Here are a few of our most recent clients and their respective web sites:

"Corinne: I have spent thousands of dollars on marketing in print and newspaper media. But with your help and Avril's, I now have a marketing piece that truly reflects my business. As part of a franchise, I was not able to customize a web site to my target market. Back2Front's technical magic has allowed me to do just that!"
- James McNeill

"My experience working with Louise and the Back2Front team has been wonderful the entire time. Their customer service is impeccable, and their quality of work is totally worth the money. I look forward to working with them on this web site and will recommend using them for any future site."
- Laura Kelland

"Thank you so much! You have been wonderful and super patient. I appreciate the speed with which you changed everything over when we finally needed it."
- Michelle Smith

"Every once in a great while you run across a service company that not only lives up to its promises, but exceeds them consistently. Back2Front is one of that rare breed. It is a professional, meticulous organization that I am pleased to recommend highly".
- Robert Soucie, Ph.D.

"It was a real pleasure working with you and the rest of the Back2Front team. My web site looks excellent and I continue to get positive comments from people visiting my site. I will definitely recommend your services to other businesses planning to go online."
- Ali Riazi

"I must tell you that Avril, who is one of Back2Front's developers, has been nothing short of amazing. She has made our site a thing of beauty. We have received numerous calls and emails informing us how terrific our web site is. I would like to thank you, Back2Front team, for putting together such a wonderful site"
- Ben J. Grosberg
Check out the Our Clients page on our site for more examples...
Please let me know how you liked this newsletter, or if you have suggestions for future issues. I would love to hear from you!

Candace Carter
Back2Front - The Web Site People

Phone: 1-888-227-9092 x 705
Web Site:

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Back2Front - The Web Site People | 262 Westmount Blvd. | Thornhill | Ontario | L4J 7V9 | Canada