The Dragonfly

 News, Tips, and Articles for curious web site owners.

January   2011  
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Mini Case Studies
Update Options
DYI - Websites?
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Candace Carter
I survived 2010! This was in doubt - having been diagnosed with breast cancer early last year. But I did survive and it looks like I will be hanging around a bit longer! Yeh!

My wonderful, excellent, well trained staff allowed me to take nearly a whole year off and the company did not miss a beat! In fact, they all did so well without me I am feeling a bit miffed. They don't need me any more! LOL.

Now that the worst is over I am champing at the bit to get going again as the "Front" person in Back2Front. I look forward to connecting again with my awesome clients, making sure that all of you are taking advantage of all that Back2Front has to offer.

Back2Front's wonderful, excellent, well trained staff.
Staff meeting 2010
Staff meeting August 2010

Mini Case Studies
Web Site Promotion
How Mini Case Studies Can Help Boost Your SEO

Looking for some ideas on how to add good, useful content to your website while improving search engine optimization (SEO)? Mini case studies might be an ideal solution, especially if you're short on time.

What is a Mini Case Study?
Mini case studies provide a quick summary about a problem a client experienced, the solution to that problem (how they used your product or service), the results that were achieved, and the benefits the client has experienced. They are different from testimonials, which include customer comments about the virtues of a product or service but don't usually tell the full story. The main difference between mini case studies and regular case studies is the length of the copy and the writing style. Regular case studies are several paragraphs long, and they can take considerable effort to write. At first glance, the lengthy paragraphs of a regular case study may look like a daunting read for web site visitors who are just looking for quick information on what you offer. Mini case studies, on the other hand, summarize the details of the customer's story, and present them in a much shorter, punchier, web-friendly format.

How Does SEO Fit In with Mini Case Studies?
Mini case studies provide a quick and relatively easy way to include keyword phrases into the content of your web pages. Unlike testimonials, you write the mini case study, so you can decide which keywords get included in the story, and where and how often they appear.

Beyond adding keyword-rich content and pages to your website, which helps your site rank higher on search engines, mini case studies can provide helpful information to potential clients on how your product or service has been used to solve problems that others may also be experiencing. Good content encourages visitors to return.

Tips for Writing Mini Case Studies for SEO Purposes:
  • Keep mini case studies to only a few sentences; use a sentence or two to describe each of the following: client problem, solution, result, and benefit.
  • Include keywords in headings and subheadings, and then use them once or twice in the main body of the case study.
  • A good rule of thumb is to make your keyword count about five per cent of your total word count - but do not worry too much about the exact number of keywords. If you use specific language to tell the customer's story, including brand names, locations, product names, and words that describe your service, and avoid writing in general or generic terms, the keywords will take care of themselves.
  • Since mini case studies are so short, you can include multiple customer stories on one web page. This gives you ample opportunity to add keyword phrases to your page in a natural way.

Sample Mini Case Studies
Here are a few examples of how to incorporate keyword phrases into mini case studies:

Keyword phrase: "home stager in Toronto".
John Brown tried to sell his Toronto house for nine months before looking for a home stager in Toronto. He found Acme Home Staging through our web site, We staged his home and he got his quick sale! John received four offers, and sold the house in three days for $10,000 above the asking price, which is unusual in this Toronto neighbourhood - all due to the professional home staging advice from Acme Home Staging.

Keyword phrase: "Toronto package shipping company".
Online clothing boutique Forward Fashions was unhappy with the shipping company it was using; orders were arriving late and the shipping rates were ridiculously high. In her search for a new Toronto package shipping company, Owner Julie Ward came across ABC Shipping Company's interactive website,, which provides package tracking. We provided Forward Fashions with a special small package shipping rate and expedited freight services to ensure packages got to their destinations when expected. Forward Fashion's overall shipping costs are now much lower, and they are retaining 80 percent more customers now that orders consistently arrive on time.
Read more about mini case studies for SEO...

Update Options
Flat-Rate Versus Per-Hour Updates
At Back2Front, we provide a fully-managed web site service at extremely competitive flat rates. For example, we charge just $5 per page flat-rate for updates while a local competitor (within the Greater Toronto Area) charges $75 per hour. Compare this to Back2Front: for $75 we would update 15 pages regardless of the amount of time it took us.

With a per-hour option, you never know exactly how much you will pay each month. The cost of each update depends on the technical complexity and the speed at which your developer works. This requires you to ask for a *quote before submitting a request for large changes. Since you need to be very specific and detailed in your request, you give up your valuable time just for quoting!

At Back2Front, you pay just $5 per page per update regardless of the time or complexity involved. You can instantly estimate the cost yourself as $5 multiplied by the number of pages to be changed. All you need to do is gather up your rough new material and email it to us, and we will make the changes, polish/complete the content, and reformat the layout as needed. You even get a private preview to approve the changes before they go live to your readers.

Conclusion: If you have an actively updated web site (and you should), take advantage of Back2Front's flat-rate update pricing.
Read more about the value of a Fully-Managed Web Site Service

DYI - Websites?
Easy As Pie

Should you do your web site yourself?

Every penny counts when you are just starting out and have a small or part-time business. If you have the time and like working with computers, the do-it-yourself web site may be the best solution. To help you, Tracy Matthewman has developed an "Easy As Pie" online course on how to build a web site. By building your own web site, you can learn along the way and use this knowledge later on. For a low cost do-it-yourself option contact Tracy Matthewman

Are you are too busy running your company to do-it-yourself?

management LogoOnce your business succeeds and grows, you will no longer have the time to devote to working directly on your web site yourself. Also, you will eventually need your web site to do more sophisticated things requiring much more advanced knowledge and skills. This is when you will need to move your web site to a managed service, such as the one we offer at Back2Front, where a team of experts are available to take over the work and bring your web site up to the next level and continue to improve it as your business grows.
When you need an expert solution contact Back2Front.
Dragonfly_MascotAs always, we appreciate your feedback. Write us to let us know how these articles have been helpful to you and with your suggestions for future articles.

Candace Carter
Back2Front - The Web Site People


Phone: 1-888-227-9092 x 705