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If you have not done it yet |
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 Search Engine Optimization Demystified
Read the rest of the article to learn more...
Part 3 - Road Blocks to Search Engines : In this, the third article in this series, I will explain how search engines can be prevented from ever getting to your site and how they can be restricted from parts of your web site through bad web development practices. This results in poor search engine ranking and low natural search traffic levels. |
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Blogging
At my speaking events I am often asked something like: "My marketing guys keep telling me that I should be blogging. Do I really have to?" The question arises because blogging can take enormous amounts of time and there are valid doubts as to its positive effect on ROI as a consequence. As with any marketing effort one must calculate the cost/benefit ratio to decide if it is worthwhile. My advice is that if you (or your staff) are already writing material for other reasons that can be re-purposed for use in a blog, then setting up a company blog may be worthwhile. However, there may be an even better way. Rather than have your own blog (which will need constant input) why not contribute to other people's blogs? This can succeed on 2 levels: Remember that the more links to your web site from other sources (including blogs) the more important your web site will seem to Google and the higher your Google ranking will be. Look for blogs that seem to have a good following (lots of comments from readers) and that are in your field of interest. When you are able to contribute to the discussion with a tip, or a correction, or to answer a question - do so and include a link to your web site (for more details). Do not be tempted to simply post infomercials, your input must be relevant and not strictly sales oriented - or you will risk having your contribution removed. Happy blogging! |
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CAPTCHA
Have you been getting weird emails sent from the form on your web site? An unusual number of emails in a short time and/or the content is gibberish? If you have, you are not alone. These emails are strange because the one filling out the form is not a person but a piece of automated software (a robot). Black hat programmers have been busy writing code to annoy the rest of us - again. CAPTCHA: Telling Humans and Computers Apart Automatically A CAPTCHA is a program that attempts to protect websites against bots by generating and grading tests that humans can pass but computer programs cannot. For example, humans can usually read distorted text as shown below, but current computer programs have trouble. At Back2Front we prefer to ask a simple question that humans find easy but robots find very hard rather than use a visual acuity test - since humans often have trouble reading distorted text too. 
Common uses for CAPTCHA are:
To read more about CAPTCHA check out www.captcha.net Back2Front can add a CAPTCHA to any form on your web site - just ask! |
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Come and see us! You are welcome to attend any of our
public events. Most are free or at nominal cost.
Registering on the organization's web site (link provided) is
always appreciated.
April 2nd- Marketing on the Internet Enterprise Toronto Thursday April 2 at 10am - 12pm North York Civic Centre 5100 Yonge Street, Lower Level April 21st - 10 Biggest Website Mistakes Toronto Talks Tuesday April 21st at 7 p.m. Metro Hall, 55 John Street, Room 314 May 14th - E-Commerce - Selling directly from your web site Markham Small Business Enterprise Centre Thursday May 14th, from 6:30 to 8:30pm 1380 Rodick Road, Suite 100, Markham Economic Development Department, Town of Markham May 27th - Fostering Relationships Via Your Web Site Enterprise Toronto Wednesday May 27th at 10am to 11:30am Scarborough Civic Centre 150 Borough Drive 
Invite Back2Front to speak at your event!From short information sessions to detailed technical web site presentations, friendly roundtable discussions or expert panels, our talks can be tailored to your needs. All sessions include some specific information about Back2Front - none will be a Back2Front sales pitch. Presentations are offered free of charge to qualified audiences. Contact us at presentations@back2front.ca to reserve your preferred date and time. |
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Here are a few of our most recent clients and their
respective web sites:
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Please let me know how you liked this newsletter, or if you
have
suggestions for future issues.
I would love to hear from you!
Candace Carter
Back2Front - The Web Site People Web Site: http://back2front.ca |
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